Your privacy matters to us. This Privacy Policy explains in plain terms how 777cxx collects, processes, stores, and protects the personal data of players registered on our platform. We are committed to handling your information with transparency, integrity, and full respect for your rights.
These six principles summarise how 777cxx approaches data privacy for every player. Full legal detail follows in the policy sections below.
777cxx collects only the data necessary to operate your account — including registration details, KYC documents, payment information, and gameplay activity. We do not collect data we do not need.
Your data is used to verify your identity, process deposits and withdrawals, deliver personalised promotions where you have opted in, and meet our regulatory and anti-money laundering obligations.
We share your data only with trusted service providers who help us run the platform — payment processors like JazzCash and EasyPaisa, identity verification partners, and our licensed gaming software providers.
All data stored and transmitted by 777cxx is protected with industry-standard encryption. Our systems undergo regular security audits and penetration testing to keep your personal information safe at all times.
You have the right to access, correct, or request deletion of your personal data at any time. You can also withdraw marketing consent, request data portability, and raise a complaint with the relevant data protection authority.
777cxx uses essential cookies to keep your session active, and optional analytics cookies to improve platform performance. You can manage your cookie preferences at any time through the cookie settings panel.
This Privacy Policy ("Policy") sets out how 777cxx ("we", "us", "our", "the Company") collects, uses, stores, shares, and protects personal data belonging to individuals ("you", "the Player") who access or use the 777cxx online gaming and sports betting platform at 777cxx.org. This Policy applies to all registered account holders, visitors to the website, and any other individuals whose personal data is processed by 777cxx in connection with the provision of our services.
777cxx is committed to processing personal data responsibly, transparently, and in compliance with applicable data protection laws and the requirements of our international gaming licence. We collect only the personal data that is genuinely necessary for the purposes described in this Policy, and we take all reasonable steps to ensure that it is kept accurate, secure, and up to date.
By registering a 777cxx account or continuing to use the platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with this Policy, you should not use the 777cxx platform and should contact the support team to close your account.
777cxx collects personal data from you directly when you register an account, make a deposit or withdrawal, contact our support team, or use our platform in any way. We also collect certain data automatically as you browse and interact with the site. The categories of personal data we collect are set out below.
When you create a 777cxx account, we collect your full legal name, date of birth, residential address, email address, and phone number. This information is required to create and manage your account, verify your identity, and fulfil our legal obligations under our gaming licence.
In order to comply with anti-money laundering regulations and the requirements of our international gaming licence, we are required to verify the identity of all players. For this purpose, we may collect copies of your government-issued identity document (such as your CNIC, passport, or driving licence), proof of residential address (such as a utility bill or bank statement), and proof of ownership of your nominated payment method. These documents are processed through our authorised third-party verification partner.
We collect transaction data relating to your deposits and withdrawals, including the payment method used (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, Allied Bank, USDT TRC20, or retail cash), transaction amounts in PKR, and transaction timestamps. We do not store full payment card numbers or bank account credentials on our servers — such data is handled directly by our authorised payment processors.
We maintain records of all gaming and betting activity conducted through your 777cxx account, including game sessions, bet amounts, outcomes, bonus usage, and account balance history. This data is necessary for the integrity of our platform, the settlement of disputes, and compliance with our gaming licence requirements.
When you access 777cxx, our systems automatically collect certain technical data including your IP address, browser type and version, device type and operating system, session duration, pages visited, and referring URL. This data is collected through cookies and server logs and is used for security monitoring, fraud prevention, and platform optimisation.
If you contact our support team via live chat or email, we retain records of those communications, including the content of messages and any attachments submitted. This data is used to resolve your query, improve our service, and maintain a record of interactions for dispute resolution purposes.
| Data Category | Examples | Collection Method |
|---|---|---|
| Registration Data | Name, DOB, email, phone, address | Provided by you at sign-up |
| KYC Documents | CNIC, passport, utility bill | Uploaded by you on request |
| Financial Data | Transaction history, payment methods | Generated automatically on transactions |
| Gameplay Data | Bets, game sessions, PSL wagers | Generated automatically on platform use |
| Technical Data | IP address, device, browser | Collected automatically via cookies/logs |
| Communications | Live chat transcripts, emails | Recorded when you contact support |
777cxx uses your personal data exclusively for legitimate, clearly defined purposes. We will never use your data in ways that are incompatible with the purposes for which it was originally collected. The primary purposes for which we process your personal data are described below.
777cxx processes your personal data on one or more of the following legal bases, depending on the nature of the processing activity:
777cxx does not sell your personal data to any third party, and we do not share it with third parties for their own independent marketing purposes. We share your data only in the following limited circumstances, and only to the extent strictly necessary for the stated purpose.
To process your deposits and withdrawals, we share relevant transaction data with our authorised payment partners, including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and USDT TRC20 processing partners. These providers act as independent data controllers in respect of the payment data they handle and are bound by their own privacy policies and applicable financial regulations.
To fulfil our KYC obligations, we share your identity documents and personal details with authorised third-party identity verification service providers. These providers are contractually bound to process your data solely for the purpose of verifying your identity on our behalf and may not use it for any other purpose.
The casino games and sportsbook features on the 777cxx platform are powered by third-party software providers. These providers may process technical data including your account ID and gameplay session data in order to deliver their games and ensure the integrity of game outcomes. They do not receive your full personal profile or payment details.
777cxx is obligated to disclose your personal data to regulatory authorities, law enforcement agencies, or courts where required to do so by applicable law, a valid court order, or the requirements of our gaming licence. In all such cases, we will disclose only the minimum data required to satisfy the legal obligation.
In the event that 777cxx undergoes a merger, acquisition, or transfer of all or substantially all of its assets, your personal data may be transferred to the successor entity as part of that transaction. You will be notified of any such transfer and given the opportunity to exercise your data rights before the transfer takes effect.
As an internationally licensed online gaming operator serving players in Pakistan, 777cxx may transfer your personal data to servers, service providers, or group companies located outside of Pakistan. Such transfers may occur in connection with data storage, identity verification, payment processing, and the delivery of gaming software.
Where your personal data is transferred outside your country of residence, 777cxx takes all reasonable steps to ensure that appropriate safeguards are in place to protect it. This includes ensuring that recipient third parties are contractually bound to maintain data security standards equivalent to those applied by 777cxx, and that any transfer is made in accordance with applicable data protection laws and the requirements of our gaming licence.
777cxx retains your personal data for as long as is necessary to fulfil the purposes for which it was collected and to comply with our legal, regulatory, and contractual obligations. The key retention periods applicable to your data are outlined below.
| Data Type | Retention Period | Reason |
|---|---|---|
| Account & Registration Data | Duration of account + 5 years | Gaming licence & AML obligations |
| KYC Identity Documents | 5 years after account closure | Regulatory requirement |
| Financial Transaction Records | 5 years after transaction date | AML and tax record obligations |
| Gameplay and Betting History | 5 years after account closure | Dispute resolution & licence compliance |
| Support Communications | 3 years after last interaction | Dispute resolution records |
| Marketing Consent Records | Until consent withdrawn + 2 years | Evidence of lawful processing |
| Technical / Log Data | 12 months | Security monitoring |
After the applicable retention period has expired, your personal data will be securely deleted or anonymised so that it can no longer be associated with you. Anonymised and aggregated data may be retained indefinitely for statistical and analytical purposes.
777cxx uses cookies and similar tracking technologies on our platform to ensure it functions correctly, to protect against fraud, and — where you have given consent — to analyse how the platform is used and improve the experience for all players.
These cookies are strictly necessary for the 777cxx platform to operate. They manage your login session, maintain your account security, enable the cashier to function, and ensure that your preferences are remembered during your visit. You cannot opt out of essential cookies while using the platform, as disabling them would prevent core functionality from working.
With your consent, 777cxx uses analytics cookies to collect aggregated, anonymised data about how players navigate the platform — including which pages are visited most frequently, how long sessions last, and where players encounter difficulties. This data helps us improve the platform experience. Analytics cookies do not identify you personally.
Where you have consented, marketing cookies may be used to deliver relevant promotional content relating to 777cxx casino games, cricket betting offers, and slot promotions. These cookies do not track your activity on third-party websites.
You can manage your cookie preferences at any time through the cookie settings panel available on the 777cxx platform. You may also configure your browser to refuse or delete cookies, though doing so may affect your ability to use certain platform features. Please note that deleting cookies will not delete the personal data held in your 777cxx account.
Subject to applicable law and certain limitations that apply in the gambling sector (such as data retention obligations under our gaming licence), you have the following rights in relation to your personal data held by 777cxx.
777cxx is strictly an adult platform. We do not knowingly collect, process, or retain personal data belonging to individuals under the age of 21. Our registration process requires all players to confirm that they are aged 21 or above, and all accounts are subject to age verification as part of the standard KYC process.
Parents and guardians who believe a minor may have created a 777cxx account using their details should contact our support team immediately via live chat or email. We will investigate and take appropriate action as quickly as possible. We also strongly encourage parents and guardians to make use of available parental control and internet filtering software to prevent minors from accessing online gambling platforms.
777cxx takes the security of your personal data seriously. We implement a comprehensive set of technical and organisational measures to protect your information against unauthorised access, accidental loss, destruction, or disclosure. Our key security practices include the following.
Whilst 777cxx takes all reasonable steps to protect your personal data, no method of electronic transmission or storage is 100% secure. In the unlikely event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant authorities in accordance with our legal obligations and within the timeframes required by applicable law.
The 777cxx platform may from time to time contain references to or integrations with third-party services, such as payment gateways including JazzCash and EasyPaisa. When you leave the 777cxx platform to interact with a third-party service, this Privacy Policy no longer applies. Those third-party services have their own privacy policies and data practices, and 777cxx is not responsible for how they collect, use, or protect your personal data.
We encourage you to review the privacy policies of any third-party services you interact with in connection with your 777cxx account. If you have concerns about how a third-party payment provider or service handles your data, please raise those directly with the relevant provider.
777cxx reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, the services we offer, or applicable legal and regulatory requirements. When we make material changes to this Policy, we will notify registered players via the email address associated with their account and/or through a prominent notice on the 777cxx platform prior to the changes taking effect.
The "Last Updated" date at the top of this Policy will always reflect the date on which the most recent changes were made. We encourage you to review this Policy periodically to stay informed about how we are protecting your personal data. Your continued use of the 777cxx platform after any revised Policy takes effect constitutes your acceptance of those changes.
Where any proposed change to this Policy would involve a materially different use of your personal data than that described in the version you originally consented to, we will seek fresh consent from you before applying the new processing purpose to your data.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how 777cxx has handled your personal data, please contact us through one of the following channels.
If you are not satisfied with our response to your privacy complaint, you have the right to escalate the matter to the data protection supervisory authority or independent dispute resolution service referenced in your account's jurisdiction information. 777cxx will cooperate fully with any such authority in connection with a complaint relating to the processing of your personal data.
Your data is protected. Your experience is our priority. Enjoy cricket betting, live casino, slots, and fishing games — all in PKR with JazzCash and EasyPaisa. 21+ only. Please gamble responsibly.